TEQUILA\ London (Agency)*

TEQUILA\ London is one of the UK's top 5 integrated agencies. Our objective is to create campaigns that drive response by seamlessly combining direct and digital marketing, sales promotion, event marketing and sponsorship techniques, offl

TEQUILA\ London is a leading UK integrated marketing agency, with expertise in brand development, direct communications, relationship marketing and CRM, brand response advertising, sales promotion, retail marketing, web development and digital marketing.
Our unique breadth of experience and market leading digital capabilities place us at the forefront of marketing in a new media landscape: delivering through the line brand and marketing programs integrated around digital solutions.
We're fearless. Recognising you cannot outperform a market by following its conventions.
We're provocative. Believing brands are as alive and dynamic as the conversation surrounding them.
But above all we have fun. If we didn't love working with our clients to produce stunning creative based on inspirational strategic thinking - we wouldn't be here.
We have our sights set on being the integrated agency that everyone wants to work with and for.
If we can't think big, how can we expect our clients to?
Clients: Abbey; Adidas; ADT; British Heart Foundation; Canon; Chevrolet; Clarks; COI; Comic Relief; Dell; e.on; Gala; Haagen Dazs; LG; Prudential; Reuters; Singapore Airlines; The Army; The Carbon Trust; Unilever.

Abbey - The 50+ Saver launch
Marketing to the over 50s, especially in the financial services sector, has been often accused of being stereotypical, boring and bland. So when Abbey decided to launch a 50+ Saver our first step was to try and understand more about what makes a person over 50 tick. Through our audience profiling, and research we found one gleaming nugget of insight that united this otherwise disparate audience. They were all at a stage in their lives when they were keen to learn new things.
We thought 'great' - what better way to launch a new savings product than to position it as a way to help people save for the activities and pastimes they have always wanted to learn. You can with an Abbey 50+ Saver.

Canon - We Speak Image
To celebrate Canon's sponsorship of London, Paris and Milan fashion week we created a website asking the public across 17 European countries to upload photographs which they believed represented the spirit of their nation. The most popular as voted by users were given to a leading fashion designer as inspiration for a 'national' fashion collection.
The campaign was promoted purely online across Europe, which required a simple creative solution. As such we dramatised a photograph turning into a distinctive silhouette of a model on a catwalk.
Adobe FLEX technology was employed to create an unparalleled experience where users are able to view each other's images dynamically and create 'mood boards'.

The Carbon Trust – Carbon Conversations
This campaign was all about creating and joining a movement - to start the carbon conversation.
The key decision makers within a business are usually the ones with the least time. So, we targeted them, but also their gatekeepers (PAs), with a DM box containing everything they need to book out the boardroom and have that all-important first meeting - pencils, post-its and notebooks together with some 'key questions' for the agenda.
That was the start of a full scale integrated campaign to really put the message out there: DM, guerrilla, and a supporting microsite. And after hanging our art director 13 floors off a building in canary wharf on the day after new years' day, to get the perfect shot, we've definitely done our bit to start the conversation.
For everyone involved, it was really rewarding to see that the final execution stayed so true to the original creative idea.

COI - Now Lets Talk Money
The 'Now Let's Talk Money' campaign was launched by the government in an attempt to reassure the 2.8 million financially excluded people in the UK that there is a way out of the spiral of debt and deprivation.
Together with DWP, TEQUILA\ has run a recruitment campaign set up of a network of organisations who understand the issues faced by the financially excluded and who are able to give the advice so desperately needed. A web portal was created to support registered organisations in their efforts.
A national free-phone line was launched on 30th July to encourage those in desperate need to ask for assistance, and TEQUILA\ launched a 'through-the-line' campaign including press, outdoor, DM and radio and website to raise awareness of this service.