TEQUILA\ London

TEQUILA\ London (Agency)*

TEQUILA\ London is one of the UK's top 5 integrated agencies. Our objective is to create campaigns that drive response by seamlessly combining direct and digital marketing, sales promotion, event marketing and sponsorship techniques, offl

TEQUILA\ London is a leading UK integrated marketing agency, with expertise in brand development, direct communications, relationship marketing and CRM, brand response advertising, sales promotion, retail marketing, web development and digital marketing.
Our unique breadth of experience and market leading digital capabilities place us at the forefront of marketing in a new media landscape: delivering through the line brand and marketing programs integrated around digital solutions.
We're fearless. Recognising you cannot outperform a market by following its conventions.
We're provocative. Believing brands are as alive and dynamic as the conversation surrounding them.
But above all we have fun. If we didn't love working with our clients to produce stunning creative based on inspirational strategic thinking - we wouldn't be here.
We have our sights set on being the integrated agency that everyone wants to work with and for.
If we can't think big, how can we expect our clients to?
Clients: Abbey; Adidas; ADT; British Heart Foundation; Canon; Chevrolet; Clarks; COI; Comic Relief; Dell; e.on; Gala; Haagen Dazs; LG; Prudential; Reuters; Singapore Airlines; The Army; The Carbon Trust; Unilever.

Abbey - The 50+ Saver launch
Marketing to the over 50s, especially in the financial services sector, has been often accused of being stereotypical, boring and bland. So when Abbey decided to launch a 50+ Saver our first step was to try and understand more about what makes a person over 50 tick. Through our audience profiling, and research we found one gleaming nugget of insight that united this otherwise disparate audience. They were all at a stage in their lives when they were keen to learn new things.
We thought 'great' - what better way to launch a new savings product than to position it as a way to help people save for the activities and pastimes they have always wanted to learn. You can with an Abbey 50+ Saver.

Canon - We Speak Image
To celebrate Canon's sponsorship of London, Paris and Milan fashion week we created a website asking the public across 17 European countries to upload photographs which they believed represented the spirit of their nation. The most popular as voted by users were given to a leading fashion designer as inspiration for a 'national' fashion collection.
The campaign was promoted purely online across Europe, which required a simple creative solution. As such we dramatised a photograph turning into a distinctive silhouette of a model on a catwalk.
Adobe FLEX technology was employed to create an unparalleled experience where users are able to view each other's images dynamically and create 'mood boards'.

The Carbon Trust – Carbon Conversations
This campaign was all about creating and joining a movement - to start the carbon conversation.
The key decision makers within a business are usually the ones with the least time. So, we targeted them, but also their gatekeepers (PAs), with a DM box containing everything they need to book out the boardroom and have that all-important first meeting - pencils, post-its and notebooks together with some 'key questions' for the agenda.
That was the start of a full scale integrated campaign to really put the message out there: DM, guerrilla, and a supporting microsite. And after hanging our art director 13 floors off a building in canary wharf on the day after new years' day, to get the perfect shot, we've definitely done our bit to start the conversation.
For everyone involved, it was really rewarding to see that the final execution stayed so true to the original creative idea.

COI - Now Lets Talk Money
The 'Now Let's Talk Money' campaign was launched by the government in an attempt to reassure the 2.8 million financially excluded people in the UK that there is a way out of the spiral of debt and deprivation.
Together with DWP, TEQUILA\ has run a recruitment campaign set up of a network of organisations who understand the issues faced by the financially excluded and who are able to give the advice so desperately needed. A web portal was created to support registered organisations in their efforts.
A national free-phone line was launched on 30th July to encourage those in desperate need to ask for assistance, and TEQUILA\ launched a 'through-the-line' campaign including press, outdoor, DM and radio and website to raise awareness of this service.

Rainy in southern Caifornia

Distribution

From Wikipedia, the free encyclopedia


Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user.

The distribution channel

Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to the distribution of a good from one business to another. It can be factory to supplier, supplier to retailer, or retailer to end customer. It is defined as a chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. This process is known as the 'distribution chain' or the 'channel.' Each of the elements in these chains will have their own specific needs, which the producer must take into account, along with those of the all-important end-user.

[edit]Channels

A number of alternative 'channels' of distribution may be available:

• Distributor,who sells to retailers via direct marketing, or brokers can also be used,
• Retailer (also called dealer or reseller), who sells to end customers
• Direct Distribution(Direct Marketing),where an organization sells its products directly to the end customer. For example in case of online purchases(Internet Marketing and E-commerce) there will be the seller and customer. For this the seller and the customer may depend on various shipping providers.
• Advertisement typically used for the consumption goods

Distribution channels may not be restricted to physical products from producer to consumer in certain sectors, since both direct and indirect channels may be used. Hotels, for example, may sell their services (typically rooms) directly or through travel agents, tour operators, airlines, tourist boards, centralized reservation systems, etc. process of transfer the products or services from Producer to Customer or end user.

There have also been some innovations in the distribution of services. For example, there has been an increase in franchising and in rental services - the latter offering anything from televisions through tools. There has also been some evidence of service integration, with services linking together, particularly in the travel and tourism sectors. For example, links now exist between airlines, hotels and car rental services. In addition, there has been a significant increase in retail outlets for the service sector. Outlets such as estate agencies and building society offices are crowding out traditional grocers from major shopping areas.

[edit]Channel decisions

Channel Sales is nothing but a chain for to market a product through different sources.

• Channel strategy
• Gravity & adventure
• Push and Pull strategy
• Product (or service)
• Cost
• Consumer location

[edit]Managerial concerns

The channel decision is very important. In theory at least, there is a form of trade-off: the cost of using intermediaries to achieve wider distribution is supposedly lower. Indeed, most consumer goods manufacturers could never justify the cost of selling direct to their consumers, except by mail order. Many suppliers seem to assume that once their product has been sold into the channel, into the beginning of the distribution chain, their job is finished. Yet that distribution chain is merely assuming a part of the supplier's responsibility; and, if they have any aspirations to be market-oriented, their job should really be extended to managing all the processes involved in that chain, until the product or service arrives with the end-user. This may involve a number of decisions on the part of the supplier:

• Channel membership
• Channel motivation
• Monitoring and managing channels

[edit]Type of marketing channel

1. Intensive distribution - Where the majority of resellers stock the 'product' with convenience products, for example, and particularly the brand leaders in consumer goods markets (price competition may be evident).
2. Selective distribution - This is the normal pattern (in both consumer and industrial markets) where 'suitable' resellers stock the product.
3. Exclusive distribution - Only lambard specially selected resellers or authorized dealers (typically only one per geographical area) are allowed to sell the 'product'.

[edit]Channel motivation

It is difficult enough to motivate direct employees to provide the necessary sales and service support. Motivating the owners and employees of the independent organizations in a distribution chain requires even greater effort. There are many devices for achieving such motivation. Perhaps the most usual is `incentive': the supplier offers a better margin, to tempt the owners in the channel to push the product rather than its competitors; or a compensation is offered to the distributors' sales personnel, so that they are tempted to push the product. Julian Dent defines this incentive as a Channel Value Proposition or business case, with which the supplier sells the channel member on the commercial merits of doing business together. He describes this as selling business models not products.

[edit]Monitoring and managing channels

In much the same way that the organization's own sales and distribution activities need to be monitored and managed, so will those of the distribution chain.

In practice, many organizations use a mix of different channels; in particular, they may complement a direct salesforce, calling on the larger accounts, with agents, covering the smaller customers and prospects. These channels show marketing strategies of an organization. Effective management of distribution channel requires making and implementing decision in these areas.